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One to One Communication Works Wonders
An effective direct marketing strategy includes the sending of intelligent pieces of communication assets called direct mailers. These mailers can either be simple letters or complex 3D creative assets. The creative would again depend on the affordability of the person or the company executing the campaign. Any which way, the components are pretty much similar. A simple 2D direct mailer could be a traditional letter in an envelope addressed to the right person. Alternatively, it could be a single fold mailer A4 size mailer (with or without an envelope) with a powerful call to action.
A complex 3D mailer pack usually comprises a box, letter, product booklet, a prop and a response form. The box will be designed to impress the recipient. In addition to the recipient's name and address, the box exterior also has a line that entices the person to see what's in store for him. On opening the box, the person is presented with a simple letter that thanks him for evincing interest, and encourages him to read on. Then his eyes are expected to fall on the mailer which just tells him what he can expect. After subtly explaining the benefit, it goes deeper into what he or his business can derive from it.
Another area of interest is the prop with the branding. The good prop is supposed to have a functional appeal. In other words, it should have shelf life and utility. This ensures that the brand is always in front of him, whether he really has experienced the same or not. Some day when the need arises, he could think about getting in touch with the marketer for more information. On the flip side, what happens if he had got a plain letter long back, and he had not bothered to file it! He might make a futile attempt trying to retain the stuff he once deemed insignificant. That's exasperation for the reader and a lost prospect for the marketer. That's the power of a good 3D mailer.
Stated simply, a good 3D mailer must have a good form, designed with a good colour combination, a rich looking prop and copy that reads well and allures the prospect to own the brand. Branded mugs with one liners, stress busters, tea coasters, unusual mobile stands, cut CDs and brass desktops are just some of the thoughts for the stuff that could go into a 3D direct mailer box. Most importantly, the content has to be written in a manner that's quite unlike a brochure or a website; it has to have that personal touch! It's better to address the person by name.
Direct mailers that pull are generally the ones that have content that talks to the recipient in a language he is comfortable with-in a professional and amicable tone. How does he respond? That's the last part... he fills in the response form and faxes it back to the company or emails the requirement with his contact details. Then you know what happens! Happy direct marketing!
A creative copywriter experienced in writing for emailers, direct mailers, websites, press ads and print collaterals. Check out his blog that features links to some interesting online tools and useful websites.
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Internet Marketing Firm - A Cost Cutting Business Process
Money is required in all wakes of life, and especially so in the materialistic world of today where outer pomp and show goes a long way in binding people and relationships together. With single unit families and lack of big family for support, the style of living going up with each passing second, expensive education system etc. every step requires money, money and more money. Physical aspect of the earth today can also be taken into account. General awareness drive to save forests and the costly paper has cut short the advertisement through print media. In that case the electronic media has come forward to save the manufacturers by making way for product advertising, evolving the phase of Internet Marketing.
World of Internet is strewn with Internet Marketing Companies. The companies, whether new or old, with their unique way of campaigning, are able to reach a large number of people. What could have turned out to be a costly affair, this outlet for advertising has brought the cost to almost next to nothing. An advertisement needs to be written, taken to a suitable printing outlet, printed, and circulated among the consumers with payment to the people allocated for the purpose. The process is long and time consuming, cost is involved. Result is only a handful of people will get to see it. While within seconds one can reach across to nations across the globe in seconds with a catchy email and software meant for mass mailing.
Not all people are interested in the same product. Radio, television, and print media are not that effective in catching the attention as is the advertisements which flash across the computer screen while one is surfing. Another great advantage is that the Internet Marketing Firms target the specific viewers with their pre-sight. If a student is browsing through some academic sight, advertisements related to newly written piece of literature, information about new courses etc. are there to be viewed by him and given a second glance, followed by the viewers visit to the next link which is given in the advertisement. Thus this leads from one link to the next, forming a chain.
Internet Marketing Services come in the form of outsourcing services. A highly talented team of workers, armed with technology, delivers to the world the latest in the market. BPO services are empowered wit IT enabled services, content developers, data transcription services, electronic publishing, data processing, market research, call center services, CRM services, document management services etc. This kind of outsourcing gives rise to substantial cost cutting. Electronic newsletters inform and seduce the reader. Only with a press of the button one can reach millions with no cost at all. An auto responder service provider offers you a five days course in some interesting field of business, the reader shares his e-mail with the provider for consecutive five days, and during that period he is invited over and over again to view special new offers on the mentioned website by the provider. Business is booming! Yes it is without much spending.
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